These guys right here are Lina's big brothers, and just like Lina, they still have coffee in their blood as well. The term direct trade is overused and often an exaggeration. Conventional wisdom for direct trade coffee is an established "direct" relationship with the coffee roaster and the coffee producer. The coffee you will drink comes directly from our family farms; how do you get more direct than that? We have the farms, processing facilities, roasting facilities, and the Lina Premium Coffee brand all-in-one vertical. There are no middlemen or women in our supply chain. Lina Premium Coffee comes straight from our family crop to your cup.